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Server-side ad insertion with massive scalability 

VOS®360 Ad SaaS is for broadcasters, service, and content providers ready to take their advertising to the next level. Deliver pinpoint personalized experiences for live, linear, and video-on-demand content for subscribers worldwide. 

Maximize your ad inventory and CPMs with dynamic ad insertion. VOS360 Ad is the complete solution that fits your budget and workflow. You can integrate VOS360 Ad with your existing ad decision server, or leverage open API capabilities, meaning no vendor lock-in.

Increase the value of your video content

Attract more advertisers and grow your ad inventory without increasing ad load with built-in dynamic brand insertion. 

You can create personalized experiences maximizing your CPM with seamless ad insertion for the viewer. You'll keep advertisers happy thanks to higher viewer engagement.

Drive tailored advertising experiences

VOS Ad allows you to leverage individually addressable advertising to better target your ads to the right audience.

You can customize your viewer's experience down to the user level including demographics, interests and viewer behavior.

Flawless video content on every screen

Deliver your ads with the same quality as your live, linear and VOD channels. VOS Ad was built to deliver high-quality processing and frame accurate insertion. That means no disruption or misplaced ads for your viewers.

Explore the VOS Ad Integrations

Deliver engaging video to captivate audiences

Choose your cloud, or even multiple clouds to deploy VOS providing you agility and flexibility. A vast ecosystem of pre-integrated partner applications, including leading digital rights management (DRM), watermarking, ad tech, over 20 CMS providers and automation partner accelerate your time to market.

You can optimize your live video delivery to enhance experiences with flexible and real-time scaling that handles peak viewing.

Choose your cloud provider

Choose your cloud, or even multiple clouds to deploy VOS providing you agility and flexibility.

Vast ecosystem of partner applications

A vast ecosystem of pre-integrated partner applications, including leading digital rights management (DRM), watermarking, ad tech, over 20 CMS providers and automation partner accelerate your time to market.

Real-time scaling & viewer peaks

You can optimize your live video delivery to enhance experiences with flexible and real-time scaling that handles peak viewing.

Maximize CPMs with VOS Ad

Our expertise and multi-year investment in cloud-based video technology provide you with a tried and true solution to monetize your content. VOS360 Ad is the perfect standalone software-as-a-service (SaaS) solution with robust monetization features.

You can use VOS360 Ad on top of VOS Media or integrate it into third-party video solutions. Plus, your service availability is ensured through 24/7 DevOps.

Discover VOS Services

Dynamic brand insertion

Personalize advertising with in-content virtual product placement in real-time

Ad stitching

Seamlessly integrate ads into your streaming, linear or VOD content

Geo-redundancy

Maintain the delivery of your ads with confidence, at a global scale

Metrics dashboard

Optimize ad performance with integrated metadata to maximize your CPMs

Open to the cloud

Leverage the cloud to increase the scalability of your ad insertion capabilities

24/7/365 DevOps

Dedicated teams of experts provide the highest levels of availability and maximum uptime

VOS360 Ad applications

VOS360 Ad SaaS allows you to leverage dynamic advertising for all of your video content.
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Sports events
Monetize live content with superior video ad quality. Geo-redundancy, targeted addressability, and other advanced features on VOS Ad enables seamless ad insertion for live sports events. You can deliver personalized ads reliably and at scale, with low latency. 
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Linear TV streaming
Empower your video business to enable web-quality personalization to reach new audiences. VOS Ad leverages individually addressable advertising down to the user level so that you can provide outstanding linear experiences.
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Video on-demand
Use a single solution to fill your ad inventory. VOS360 Ad SaaS provides pinpoint personalization leveraging dynamic brand insertion to replace and insert ads for your individual audience segments. 
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FAST platforms
Ad-supported TV platforms (Samsung TV+, Roku) are generating tremendous revenues around the globe delivering channels to connected TVs and devices. The VOS Ad solution for FAST delivers high-quality, fully monetized channels directly from the cloud.
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VOS Ad technical specifications

Extensive format support

HLS

DASH

Low-latency support

Protocols

SCTE-35

VAST-complaint

Integrations

VOS Media

REST API

Third-party origins

"With our stand-alone SSAI SaaS, video service providers can tap into the reliability and scalability of VOS360 while delivering truly personalized ads to the individual viewer level, vastly improving audience engagement and monetization.”
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Gil Rudge
SVP Video Products and Solutions at Harmonic
Read the Announcement

Frequently asked questions

What is the future of targeted advertising in video streaming?

Targeted advertising in video streaming is here to stay. Notable innovations such as SSAI, frequency mapping and more are revolutionizing the targeted advertising space.
Read more about targeted ads innovations

What is the difference between AVOD and FAST?

AVOD means advertising-based video on-demand. FAST is free ad-supported TV.
Both AVOD and FAST are business models used to provide viewers with access to streaming content for free while leveraging advertising revenues to support the service. 
Learn how to launch a FAST channel

What are the services Harmonic offers for VOS360 Ad SaaS?

Harmonic offers multiple services for VOS360 Ad SaaS. You get access to a dedicated customer success manager to ensure you have all of the support and information you need. 
VOS360 Ad SaaS includes a standard service agreement and access to 24/7 DevOps through the Harmonic HUB.
You may also choose to extend service availability to 99.995% or customize services depending on your need.
Learn more about VOS360 Ad services

How does SSAI with DAI Work?

A manifest is a set of instructions for how the video player locates and plays files. SSAI modifies the original streaming manifest for each viewer. Each ad decision will be made in the network and stitched into the content stream before it reaches the viewer’s playback client.

Because there are no rough transitions between ads and content, viewers never know the ads have replaced video content. And ad blockers can neither detect nor prevent commercial playback.
Learn more about SSAI & DAI

Let's talk VOS Ad

Thank you for your interest in our NEW: VOS360 Ad SaaS.
 
Please fill out the form to get in touch and start the conversation about how VOS Ad could work for you. Someone in our sales team will be in touch shortly.

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