Harmonic Blog

Stay on top of our latest news and hear from our thought leaders on the innovations and industry trends that hold promise for the future.

Personalization: Revolutionizing Live Sports Streaming
Live sports streaming is gaining immense popularity. Fans everywhere are hooked on catching their favorite games on streaming platforms. Viewers now want hyper-personalization, better viewing...
August 25, 2023
5-Minute Read
Head of Advertising & Personalization Strategy
Targeted Ads Innovations to Elevate Video Streaming
It's time to elevate the streaming experience to retain your subscribers. Audiences are choosing from over 200 streaming services based on what suits their preferences. So, service providers are...
June 28, 2023
3-Minute Read
Head of Advertising & Personalization Strategy
Programmatic Ad Insertion: Six Tips to Increase Yield
Programmatic advertising automates the buying and selling of ads. With greater precision and flexibility, programmatic ad insertion can help advertisers better capture the attention of desired...
October 29, 2021
10-Minute Read
Head of Advertising & Personalization Strategy
Cloud Streaming: Why Move Cable Video Services to SaaS?
Key Reasons Why MVPDs Move to Fully Managed Video Delivery Platforms Aging MVPD infrastructures hinder flexibility for expanding and evolving video distribution services as new trends emerge. With...
October 27, 2021
4-Minute Read
Head of Advertising & Personalization Strategy
Guide to Video Blackout Management and Content Replacement
Everyone has experienced the disappointment of an unexpected video blackout. It’s the feeling you get when you log in to view an event on a streaming service and are told you can’t view it due to...
June 21, 2021
4-Minute Read
Head of Advertising & Personalization Strategy
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