IndyCar creates experiences that drive fan engagement
Entice viewers and gain reach.
Looking for a robust scaling solution
Live sports events inspire audiences, and auto racing is no exception. Fans crave the excitement of holding the wheel in a tight curve before screaming to the finish line. For INDYCAR, a major U.S. racing organization, the goal was to provide value to viewers using the app, especially on race days. They wanted to increase the number of app users and improve fan engagement without expanding their budget.
IndyCar gets results
Harmonic’s VOS®360 Media SaaS enables the American racing organization to be more agile and simplifies its operations. Viewers feel like they’re part of the live-action thanks to the high-quality in-car video and pit-crew audio during auto races.
5
weeks
To design, test and deploy the services.
3
Partners joined together to create a complete solution.
10
s
Of live audio streams from every pit crew on the track.