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Looking to launch new OTT subscription services

Cord-cutters and cord-nevers, people who have never subscribed to a traditional pay-TV service, are a serious issue for the pay-TV industry. In fact, GfK’s 2016 Ownership and Trend Report found that 25 percent of U.S. homes don’t subscribe to a pay-TV service, and the number of homes cutting the cord from cable and satellite continues to increase at a rapid pace.
One of the largest pay-TV operators in the United States sought to capitalize on this trend by offering an all-new OTT subscription service that includes live and on-demand content.
The goal was to successfully compete with other MVPDs, OTT content providers like Hulu and Netflix, and mobile operators that offer streaming services, such as T-Mobile.
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Leading Telco gets results

In just a few months, the pay-TV subscriber attracted many more subscribers than originally anticipated to its new OTT service. Harmonic’s expertise in cloud and OTT deployments, combined with its strong partnership with a key ecosystem provider, Mirantis, enabled a rapid service launch measured in weeks instead of months – which is unprecedented.
The VOS® SW Cluster solution was the perfect fit for this project’s aggressive schedule and requirements, providing the operator with the flexibility to manage all aspects of video processing and delivery on OpenStack cloud infrastructure. With the VOS SW Cluster offering, the operator can easily adapt to changing business requirements and technology advancements, with unlimited scalability.
Superior video quality is enabled through VOS SW Cluster’s award-winning encoding and transcoding solution, the Harmonic PURE Compression Engine, and advanced features like catch-up TV and start-over TV allow the operator to quickly monetize the new service offering.

Harmonic's VOS Media Software provides flexibility

 
The operator deployed a complete end-to-end OTT system running VOS SW Cluster from Harmonic on an OpenStack cloud infrastructure from Mirantis.
 
The VOS SW Cluster software application provides flexibility, agility and scalability, and supports the entire video production and streaming workflow for 250+ OTT channels.
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